Qualifications

• Experienced in holistic brand building through consumer understanding, impactful insights and strategic design.
• Expertise in brand strategy, design strategy and consumer research.
• Focused on gathering and translating consumer insights to improve brand, design and human interaction on both emotional and functional levels.
• Specialties: Brand Strategy; Design Strategy; Workshop Facilitation; Research Moderation; Research Methodology Development; Concept Writing; Auditing; Trends Analysis; Project Management; Client Relationship Building; New Business Development